Entrant: Turner Duckworth

Country: UK

Marketing Objectives:

Leading British DIY chain Homebase has created a range of wall paints with a distinct use within the market – the paint dries to a perfect finish whether applied by an amateur or professional decorator.

Designed and named by Turner Duckworth, our solution is based on the range use of perfection. Thus the range has the biggest possible paint swatch (in the world!) to show the customer exactly what they want to see, the color and finish.