Tequila has a particular way of adding a splash of fire to your gut, and Telsón’s packaging reflects this sentiment without becoming a visual cliche. The bottle, designed by Vicarel Studios, is instantly recognizable through the type treatment paired with the splash of yellow. The gold foil adds an elevated touch, but the otherwise masculine approach makes the brand more approachable and rustic.

Telsón Tequila: A bold tequila brand with aspirational swagger. The Opportunity: Tequila is one of the fastest growing spirit categories in the market. With countless options and a huge price spectrum, selecting a quality, reasonably-priced tequila can feel like a daunting task. New brands are popping up every day. With rapidly growing visual noise on shelf, we needed to develop an immediately-identifiable, instantly recognizable brand that not only stands out on shelf but inspires an elevated consumer experience.