London based Coley Porter Bell creates Plantastic, a new plant-based food range aimed at Gen X and Gen Z.
“A brand world packed full of Pure Plant Power Plant-based eating began as a trend, but in the last year has turned into a food revolution. Premier Foods saw an opportunity to use this change in eating habits to launch a new range of plant-based products – ones which are both good for the body and also pack a punch when it comes to flavour.
Plantastic is a plant-based food range aimed at Gen X and Gen Z, and reflects what this audience expect from brands; a promise of health backed up by a bold and passionate brand story. Just as the products are for those with busy lives and competitive priorities, trying to juggle work and play, the brand is about vibrant products that balance both goodness and taste.”
