“The graphic language, together with the blends of teas, resulted in a striking sensory experience that was capable of transporting the consumer to a special environment, showing why this is the second most consumed drink worldwide. Besides its primary function, the packing also acts as a unique, elegant option to present as a gift, attracting an up-to-date, and trend-setting public. The success of the brand was beyond expectations and the sales revenue was three times better than any predictions.”