Studio Minerva’s work for DTC dermatology brand Klira captures the forward-thinking ambition of changing how people think about skincare. Klira is on a mission to change your skincare routine, and the packaging represents the brand’s mission of delivering dermatologist-approved prescription formulas. In addition, the simplistic and multicolor packaging reinforces the brand’s values in creating an intentional and sustainable design. While the design feels medicinal, it doesn’t feel sterile, creating a packaging system that’s dependable and approachable.
