“This unique brand of Polish Vodka carries a herb/organic flavour due to the use of Bison grass within each bottle. The Bison roam the Bialoweiza forest in Poland and due to their weight, leave unique bold shaped footprints through the dirt – these shapes acted as inspiration for the bold font I have created for the label name. When people think of Poland they usually associate the country with the war and as traditional – this new/fresh vodka label moves away from that notion and manifests the contemporary side of Poland.”