Previously, Harringtons’ pet food packaging translated monotonously through its visuals. The organic-inspired color palette from the previous packaging leaned into a dull space, yet, the brand’s redesign, created by Robot Food, adds the perfect punch of color and maximizes people’s love of animals through larger photography and more emotive images. While the brand is still recognizable by keeping the primary elements the same, the small additions have led to a massively promising rebrand.

Robot Food has rebranded Harringtons pet food, modernising and clarifying its positioning and visual identity.