Pearlfisher worked with Sipsmith to create a new packaging design that better represents the brand’s ethos. Each of the gins, Very Berry, Lemon Drizzle, Zesty Orange, and London Dry, features a colored label that represents the flavor. London Dry, for example, is a crisp piney green hue. All of the labels, beyond the color, showcase the same design, adding a sense of consistency throughout the brand. Beyond the delicate illustrations, the gold foiling adds a splash of luxury, perfect for a brand that promises uncompromising quality.