WNBA player A’ja Wilson has a long, impressive resume. She’s a four-time WNBA All-Star, 2020 Kia WNBA Most Valuable Player, 2018 Kia WNBA Rookie of the Year, Olympic gold medalist, and most recently, has joined NBA All-Stars LeBron James and Jayson Tatum as Ruffles’ newest partner. Ruffles Ridge Twists feature the beloved ridges, but are as unique as Wilson with the spiraled shape. In addition, the chip’s packaging features Wilson front and center, inspiring consumers to own their ridges.

While Ruffles’ ridges give them a unique edge, have you ever wanted to put a twist on ordinary potato chips? Well, Ruffles has done just that with its latest innovation! The brand famous for its ridges, and the Official Chip of the WNBA, is adding a delicious twist to the chip aisle by introducing Ruffles® Ridge Twists™ – an entirely NEW product line.