I don’t golf, but know enough folks who do to understand that it’s more than a sport, and there’s definitely a lifestyle associated with it. While there are loads of clothing brands for golfers on and off the course, there has curiously been no energy drink designed with the golf lifestyle in mind.

Swinger is a new drink brand billing itself as the “world’s first craft energy” brand. Founded by commercial film director Duncan Winecoff and restaurateur and designer Zeb Stewart, the Swinger lineup shows a clear upscale bar-and-restaurant influence peppered with all things golf, with mixology-inspired names and flavors such as Trophy Wife (tangerine yuzu), Black Magic (blackberry passionfruit), Pool Party (juicy watermelon), Spa Water (cucumber & sweet lime), and Bronze God (salty lime & coconut).