The Beckys of the world might go ga ga over some basic pumpkin spice every fall, but the real OGs know that autumn is actually soup season. Whatever your druthers—stews, broths, and chowders—a hearty bowl of piping-hot nourishment is good for what ails you when the air is crisp and nippy.

It’s little surprise then that Campbell’s Pacific Foods has unveiled a brand refresh at the start of SOUP SZN. Enlisting the talented folks at Roman Klis Design, Pacific Food’s new visual identity refocuses on the brand’s primary emphasis on organic, sustainable, and accessible offerings.