• Bidai Berri by Moruba uses a minimalist odometer inspired label to express the concept of a journey through typography and restrained design. 
• The deep monochrome palette and conceptual clarity set it apart as a modern and memorable wine identity.

Wine labels often lean into ornate storytelling or illustrative tradition, but this design takes a sharply pared-back approach. For Bidai Berri, Moruba distills the idea of a journey into a single gesture, using an odometer-inspired number system as the central visual cue. It’s poetic and cryptic, but also restrained. The deep charcoal and black palette reinforces this sense of quiet intensity, and even the secondary tag, understated and neatly tied, adds to the sense of intention. 

The client, Viña Zorzal, has a very clear vision of how they want to showcase their wines, what kind of design they need to express their uniqueness. We have been working together for many years, so we know each other very well, this is the key to projects like Bidai Berri.

The project ‘Bidai Berri (meaning new journey in Basque language) crossing the mountains´ is a wine made by Viña Zorzal winery together with the Eslava wine cooperative, and this new journey is not only literal from Corella, where Viña Zorzal’s winery is located, to the village of Eslava, it is a journey that crosses landscapes, it is a journey that joins two nearby, but different territories, a short, but intense, journey. 

The idea of representing the distance between the two wineries with the partial of an odometer was a singular and disruptive way of generating interest in that distance. What is the origin and the end? It is very poetic and cryptic, as well as having a great visual impact with few elements in the label.

The idea with Viña Zorzal is always to generate design proposals that transcend trends and fashions, that are unique and timeless, that define the uniqueness of the wine in a memorable way, generating curiosity and demonstrating that following your own path is the best way to go far.