• Refilled’s influencer kit by HEAZ turns unboxing into an emotional experience with hand-crocheted details, knitting tools, and an electric blue product diagram card.
• In a crowded seeding kit space, HEAZ grounds every object in meaning, making Refilled’s campaign gift feel more like a care package.

Influencer seeding kits have become one of the most competitive spaces in brand design right now, with every beauty and wellness brand trying to out-unbox each other. 

Refilled’s campaign kit, designed by HEAZ, makes the act of giving back the entire design concept. When you open it, the experience unfolds in layers: a hand-crocheted white basket that holds everything with the care of something handmade, and inside that basket lives a yarn ball banded with a clean white Refilled label, a knitting loom, a crochet needle, a miniature knitted baby hat, a rolled scroll tied with blue twine, and a serum bottle in Refilled’s black and white aesthetic. The inner tray card, printed in electric blue on black with geometric silhouettes of each kit component, is a considered product diagram that references the visual language of technical manuals and Korean contemporary design in equal measure.