Carpenter Collective worked with Sacramento-based New Glory Craft Brewery to refresh the brand’s packaging. The new look better aligns with the brewery’s dedication to producing high-quality beers while highlighting the brand’s more eccentric side. The new packaging system is based around four year-round stapes, showcasing visuals that all relate to California. The can’s packaging visuals and color palettes vary per beer, but the large color band stays consistent on all core beer cans.

New Glory Craft Brewery—located in Sacramento, California—came to us in need of a brand refresh after nearly ten years in business. Carpenter Collective was challenged to create an identity and packaging system for the craft brewery that would help the brand stand out in a very competitive marketplace. New Glory wanted their brand to align with their passion for high quality product of course, but more so it needed to reflect the breweries eccentric, and often times wacky and experimental attitude.