The world’s largest reusable diaper brand, Bambino Mio, has launched a new brand identity, designed by big fish, to empower parents and address the climate crisis. The rebrand includes a new logo, website, and packaging, featuring a dynamic and lively color palette with beautifully rowdy scribbles and stickers. big fish collaborated with Studio Davis to revamp the structural pack design, prioritizing waste reduction. The brand aims to promote sustainability and inclusivity, encouraging more parents to choose reusable diapers and have a positive influence on the environment.

Bambino Mio, the world’s largest reusable nappy brand, has unveiled its new brand identity with a mission to empower parents and tackle the climate crisis head-on.