Check out this colorful pixel-inspired concept for Pepsi designed by student Jenny Joe.

“Assignment: The challenge was to create a packaging campaign using Augmented Reality.”

“Approach: Pepsi and DC Comics assembled a collection of cans featuring the characters from Justice League of America. By unlocking the pixel graphic on the can, Pepsi X JLA provides an engaging consumer experience by revealing the hidden superheroes who can battle with other people at San Diego Comic Con.”