Elizaveta Kharitonyuk takes wine somewhere unexpected with Belcanto, using oversized mouths that seem to sing the wines’ names and stretch Barbaresco, Barolo, and Chianti into long, theatrical calls across the label. The simplified lip shapes borrow from Pop Art and poster graphics, while the concept cleverly connects wine with bel canto, the Italian operatic tradition centered on beautiful singing. The label looks similar to more serious brands from afar, but it surprises with its charm up close