“Barker Gray have recently created a new organic Roast & Ground coffee brand ‘Org’ for the DE Master Blenders expanding out-of-home portfolio. The agency was responsible for the naming, strategy and design of the new brand.

The aesthetic sought to distance itself from the world weary organic space of hessian sacks and natural palettes. Instead a Scandinavian / loft inspired look was employed to bring a high design sensibility to the offer, to support its premium positioning.”