Many a youth misspent their Saturday mornings watching cartoons with a bowl of cereal, getting sugary, manic rushes all morning before being forced to go play outside by a parental unit. Virginia’s Smartmouth Brewing Company wants to bottle that sense of nostalgia with their latest brew, “Saturday Morning.”
Saturday Morning is a 6.6% ABV IPA, brewed with in-house toasted and dehydrated marshmallow bits, precisely the kind you’d find in one of breakfast’s finest bowl-delivered meals. Smartmouth uses Galaxy and Calypso hops, and they describe the beer as having a sweet and citrus nose. With orange and pear aromas, the brew has a soft pillowy body with a slight hint of cereal taste.
The can’s design is a clear nod to General Mill’s mainstay Lucky Charms with its playful font, technicolor-bright rainbow, and eight magical charms.















