New Grain Belt Beer for football season

Published

To mark football season, Colle+McVoy helped Grain Belt develop a Friendly Football program rolling out now at retail and online. The program includes custom 12pk cases and bottles of Premium and Nordeast beer. Creatively, the packaging was kept simple and close to the traditional versions so as not to confuse Grain Belt fans. Special numbers and icons under the bottle caps encourage drinkers to play games at home, the bar and online. The bottle caps also announce weekly social competitions for the chance to win Friendly Football swag.

Designed by Colle+McVoy

Client: Grain Belt