To reintroduce its unique line of crispy mango, pineapple, coconut, and beet chips, Natural Sins needed a packaging design that could show retail customers and health-conscious consumers that it was much more than a chip off the old block.

The packaging design directive for Denver agency LRXD was to create eye-catching bags for the Costa Rican company, yet ones that had a minimalist feel that captured the simplicity of this all-natural product. This idea is echoed in the first message one encounters at the top of each bag: “Just two ingredients.”

Freshness was another important takeaway. The centerpiece of each of the four, one-ounce packages is a whole piece of fruit—or veg, in the beet’s case—with the upper portion cut into thin slices. One piece is extracted from the produce, enlarged and flipped to illustrate a cross section of a chip. A glowing halo effect draws the eye to the center of the package, which is surrounded by informational elements.