“The Case: Russian confectionery market is in heavy progress now. So far it is not yet saturated, keeping on evolving and growing up. Confectionary products with added value have a high appeal to consumers and this forms the main trend in the market. Souffle market, for example, had been growing greatly for the last years rising up to 20% year-to-year. The SladKo company started uptake of the Soufle segment in the beginning of 2010.”