Misha welcomes you to the quark side of life. This delicious dairy product is made from grass-fed milk sourced from surrounding small family farms in the upstate New York area. Similar to yogurt (but oh-so-different), Safari Sundays developed the design strategy, tone of voice, messaging and brand story, logo design, and packaging design for Misha introducing this irresistible, next generation of dairy.

“Quark—the up-and-coming, smooth player in the dairy world with a whole lot to offer the higher protein, less fat, un-tart seeking dairy lover. Yet, as a dairy category in its infancy quark is still relatively unknown, and the word itself gets confused with anything from an elementary particle to Star Trek.”

“Inspired by the commitment, passion and style sensibility of Misha’s Co-Founders, Kamilya Abilova and Daniyar Chukin, Safari Sundays set out to tell the quark story to the world. Understanding this new product was paramount, and there was a lot to say.”