Mezete’s packaging by BRANDED is full of energy, with bold, curvy typography that wraps around the packs like a playful invitation. The color palette is full of rich reds, sunny yellows, earthy greens, and deep purples, which helps instantly signal flavor and variety on the shelf.

The combination of Arabic and English script nods to its cultural roots while keeping it approachable. Product shots in the center of each pack add an appetizing touch, and the slightly offbeat type angles give it a lively, informal feel.