M&E Design created the packaging for Method and Madness, a new range of experimental premium whiskey from The Midleton Distillery. The design is fresh, fun, and funky, all the while retaining a high-end sensibility.

“The identity for this completely new brand reflects it’s name, and the juxtaposition between the words method and madness served as a very interesting starting point for designers M&E. Inspired by the masters and apprentices working side by side at the new micro distillery, the brand identity strives to convey the sense of excitement when tradition and innovation are combined.”

“M&E wanted to create a bespoke bottle that celebrates the liquid and the process behind its creation. Although the bottle design takes cues from laboratory glassware found in the micro distillery and the paneling of a whiskey cask, the designers also took inspiration from outside distilling and Ireland, wanting a departure from traditional whiskey branding and design.”