Beer packaging has the unique potential to be extraordinary and push creative limits; Xana’s packaging is proving how. Designed by Un Barco, the packaging is inspired by organic forms, with a type treatment that fuses an almost 8-bit design style with nature’s shapes. In addition, the color hues for each beer in the range are unique but flow together nicely, again taking cues from the natural world. The design is simple, but the unique typography, combined with the bold, one-dimensional color palettes, creates a distinctive aesthetic.

We redesigned the visual identity and packaging of Xana, a family brewery located in Arroyito — Córdoba, Argentina. The name Xana comes from Xanaes, a river in the north center of the province of Córdoba. The new identity is inspired by the movement of water and the organic forms of nature.