McGuigan’s 20th Anniversary Edition

Published

August 7, 2014

Filed under

For McGuigan’s 20th Anniversary Edition packaging, Stranger & Stranger was inspired by birthday cake icing. They created a stunning all white label, that uses no ink whatsoever. The design is pillow embossed on label, creating a soft and super tactile texture. They used the same printers that did their embossed absinthe label a few years ago. I love the simplicity of the overall design, and at the same time, the complexity of the label emboss detail.

Designed by: Stranger & Stranger

Country: United States, United Kingdom

Andrew Gibbs

Andrew Gibbs has been called an “innovator in the world of design” as the founder, CEO, and Editor-in-Chief of Dieline, founded in 2007. Andrew started Dieline Awards in 2009 to formally recognize the world’s best consumer product packaging design. The awards competition was recognized as a “global phenomenon” in its first year. In 2010, he founded Dieline Conference, an annual conference for creative professionals in the packaging design and branding industry. He now serves as Creative Director and Programming Partner for HOW Design Live, one of the largest annual gatherings of creatives in the world. In 2014, he became a faculty member at ArtCenter College of Design in Pasadena, CA teaching Packaging Design. Andrew was previously named the Editor-in-Chief of HOW Design Magazine in 2015, making him the youngest editor of a design magazine ever. In 2018, Andrew became a Climate Reality Leader after training under Al Gore at the 2018 Climate Reality Corps. He joined A Plastic Planet, a U.K. based non-profit that is dedicated to dramatically reducing the amount of single use plastic used in the packaging industry. Andrew speaks and consults worldwide on the topics of packaging design and sustainable packaging.