I’m starting to think more packaging needs blob-like shapes paired with bright colors. Madre Gracia’s packaging by Gitanos epitomizes simplicity with a distinct personality.

The jars feature oversized, blobby shapes in warm colors that frame the brand name, giving the logo an approachable, organic energy. The labels are clean, with straightforward typography that keeps the product front and center, literally, since the contents are fully visible through the glass. The brand system carries over to bags and collateral, where the playful shape motif repeats, tying everything together.