The way we experience social settings is changing every day. With the new low-alcoholic aperitif market growing, it can feel like the market is rapidly growing.

Thankfully, Kåska is here to alleviate any worries that this could become a stale market. The design utilizes a wrap-around technique to depict an a modern illustration of friends enjoying time together. The chunky, approachable typeface gives this low-alcoholic aperitif a vibrant, youthful spirit without being too childish. A low-alcoholic alternative for a younger crowd might just be the perfect remedy for 2020.

How do you position a new brand in a market that’s super saturated on the other hand, while on the other, you’re in a virgin category (low-alcohol distilled spirits) just being born?