This simple yet playful take on gin packaging is a breath of fresh air. The Butcher’s Shop Design created this conceptual packaging for “Little Sumo,” a boutique gin brand from South Africa.

“’Little Sumo’ is a boutique gin brand crafted in Cape Town, South Africa. The idea was to create a brand that stood out against the flooded South African gin market that tends to have a ‘hipster’, craft and vintage design slant.

Little Sumo needed to fight for attention on the crowded shelf while maintaining a strong brand identity across numerous potential variants.