SMAKK’s updated packaging design for Little Spoon’s new product line effectively differentiates the brand’s offerings for older children from their original baby-oriented meals and snacks. SMAKK recognized the brand’s commitment to offering USDA organic, non-GMO baby food and designed packaging that aligns with its dedication to promoting a lifetime of healthy eating habits.
The packaging features playful fonts, delightful category and product names like “Lunchers,” “Veggie Loops,” “Dippers,” and “Fruit Rippers,” and original illustrations that make each meal exciting for kids. SMAKK’s creative choices include ingredient-inspired characters and creating a system that appeals to the younger audience while making it easy and compelling for parents to make knowledgeable choices. The bold design sets a new standard for kids’ lunches and snacks, bridging old-school charm with modern, playful aesthetics.
