In a possible first for the cannabis industry and haute couture, M Missoni and Pure Beauty debuted a limited-edition cannabis cigarette pack featuring Pure Beauty’s carefully curated marijuana and the Italian fashion house’s signature visual style.

The pre-rolled joints were part of M Missoni’s fall/autumn show in Los Angeles, which also included a branded double-decker bus tour of LA. Ultimately, this meant stopping for hotdogs, fries, and a fashion showcase at Pink’s Hot Dogs, the popular food shack in the city of broken dreams, all-around pleasant weather, and perpetual freeway congestion.