Iconic soft drink, Lemon & Paeroa (L&P), has been revitalised at the hands of brand design specialists, Dow Design. The ‘World Famous in New Zealand’ brand’s fresh, contemporary makeover aims to make the lemony drink a more compelling choice.

To update the brand’s image, Dow Design was asked to put the verve back into L&P’s packaging design with the aim of giving it a more current look and feel that especially connects with today’s younger generation.