I just came across these cute containers for fruit juices by Huyen Dinh on Behance. The illustrations are really cute (I still have a huge soft spot for cute-looking “kawaii” characters.) This seems to be conceptual or student work. I like how this is really different than the usual approach for the beverages category. I can see this appealing to kids. It reminds me of Bot, a brand that also uses ‘cuteness’ to sell beverages – and very effectively. I’d love to see more of this in the US. It’s an approach that’s much more popular in Japan and Korea.

More images follow.