Medjool dates are a variety of palm fruit that, unlike most other dates, are large, soft, and chewy with a caramel-like taste. They’re also sweeter than their smaller counterparts. This variety of dates, originating in Morocco but now grown globally, is a natural snack that is tasty on its own, but folks can also combine them with nut butter for a delicious, healthier candy.
Date Better is a new brand of snacks made with Medjool dates and contemporary and complex fillings. Flavors include Cashew Lime, Peanut Butter Crunch, and Almond Java Crunch. They also have a Hazelnut Praline collab with hazelnut snack brand Craver’s.
The branding and packaging, designed by Los Angeles-based Julianna Bach, is as sumptuous as the date snacks themselves. Date Better’s logo, graphics, and typography have a touch of old-world charm, accentuated by the pleasant color palettes.
