Van Heertum Design has created the brand identity for Joseph&Sons, a herbal company focused on CBD flower.

The discrete packaging doesn’t scream CBD, a presumably intentional decision, as the brand boasts CBD flower one can use for a range of purposes other than smoking, like using it to make tea. Indeed the visual elements like stamps and torn paper resemble a can of dried tea instead of the canned greens they really are.

Heintz van Landewyck asked us to create the new brand “Joseph and Sons” for them. A great project including all design aspects; Logo, packaging (3D and 2D) and the entire branding scope. The herbal brand focusses on the CBD flowers that can be used in a broad range of applications, for example tea.