What if Jeep introduced a skincare line?
That’s precisely what designer Grace Susilo asked for one of her student projects, introducing a totally unexpected brand extension that takes Jeep’s rugged look and translates it to the beauty aisle.
Most of the time, skincare products are associated with the sole purpose of beauty. However, individuals who are exposed to the sun and dirt often are prone to skin cancer and other problems. Active men and women, who go outdoors often, as well as construction workers, are prone to exposure more than the average. It becomes a challenge for these individuals in the future with the risk at hand.
