Gandour is a Beirut-based family brand with rich traditions and a diverse sub-brand portfolio. The brand recently worked with Pearlfisher to highlight the foundational values of history and a humanistic approach while updating the branding to reflect a more modern approach. The new packaging and branding are enhanced through joyful illustrations and colors, truly bringing the brand back to life while still honoring its past.

Pearlfisher’s evolution of the master brand – and creation of a new world of design assets and touchpoints – is framing a new future for Middle Eastern food processing company and confectionery icon, Gandour.