Beware of the punch of HYPERBUNDLE, a custom crafted cocktail that includes Jim Beam Rye, rye, aperol, vanilla extract, and cherry bitters. Martin Markov and MULLENLOWE Swing developed the packaging for this bottle, letting consumers know that this is a different kind of beast.
“HYPERBUNDLE is a custom cocktail which embodies our network model and brings out our manifesto. We present it to our clients in a boutique 50 cl bottle for 5 servings. It is fresh and easy to drink but it ‘punches above its weight.’
The front of the label features a fighting octopus with boxing gloves on every tentacles, setting the scene for something that is most certainly not ordinary. Every bottle features a manifesto on the back, creating more of an experience for the buyer. Text is slightly raised and glossy, allowing it to stand out against the gray background and adding texture. HYPERBUNDLE appears dark and mysterious, intriguing curious consumers who are looking to try something different.
