In today’s world of social media and instant gratification, everyone wants to feel like a VIP; everything they do is unique to them as an individual.

As a result, companies have begun to explore how to adapt to their consumer base and their wanting to feel like the individual snowflakes they are. The need to make everyone feel special is an intriguing problem facing brands today; how can you mass produce, yet feel like you’re talking to a person one-on-one?

The solution may lie in a new piece of technology recently announced by HP and Adobe.