Guitarists and other musicians have an endless variety of choices when it comes to strings, with each brand and line offering a unique sound and lifespan. D’Addario’s new series of instrument strings, the X-series, is coated for longevity without the trade-off in tone and feel that often accompanies other coated strings.

The string maker teamed up with agency Holotype to create a new visual identity and branding for the X-series of strings that would stand out on any music store shelf.