The peanut’s grid-like pattern is wildly underrated, and a substantial missed visual opportunity for peanut-based brands. Good Moots tapped into the grid pattern with the gold design taking precedent over each product in the brand’s range. The hand-drawn effect with a more robust typeface creates a cultivated aesthetic for each jar. Furthermore, each label is made of paper, and very little glue was used, so when you peel it off, you can easily reuse the container without worrying about any residue. It’s a sleek, simple, and thoughtful design.

The conceptualization of the brand name was part of the project. With this we sought to present a proudly Mexican identity through a relaxed and fun tone. The name is a combination of words: good, from the English that we all know, and moots from the Mayan meaning root or origin.