Good Apple is the latest juice brand that looks like it came from an old neighborhood market. It’s nostalgic, but in a way that doesn’t feel manufactured.

Designed by EAST EAST Creative, with graphic design and art direction by Camille von Simson, the label pairs chunky condensed lettering with hand-drawn apples in red, green, and sunny yellow, pulling from vintage fruit crate labels, orchard graphics, roadside signs, and the punchy visual language of Saul Bass and Jean-Luc Godard title cards. The classic glass milk bottle and bright red cap push that familiarity even further, while the golden juice becomes part of the design instead of disappearing behind a full wrap label.

Everyone loves apple juice, and Good Apple gives this forgotten everyday classic a refreshingly straightforward, contemporary take.