Good things take time, and George Dickel 17-Year Tennessee Whisky is proof. This powerful limited release is the first in hopefully many special edition releases under the Dickel name brand. David Cole Creative developed the packaging for the spirit, creating something that emphasizes the scope of the brand as well as the great care with which the whiskey is distilled.

“A special package design for this special edition, 17-year old Tennessee Whisky. The label & closure designs are intended to relate strongly to the existing everyday Dickel family lineup, while conveying the premium, not-so-everyday nature of this rare, extra-aged (and extra-expensive), limited release. The age statement features prominently so there’s no mistaking what makes it unique, followed in prominence by the important, location-specific ‘Cascade Hollow message,’ which indicates that this limited edition whisky is made on-site the only place the public will encounter it: in the tasting room at the distillery Tullahoma, Tennessee. In addition to the package design, the ‘Distillery Reserve Collection’ identity lockup is a new design and we can look forward to additional special edition releases under this promising sub-brand, available for sale only at the distillery in Cascade Hollow, Tennessee.”