Students Isabel Tabarini, Fernanda Madrigal and Nancy Nieto designed the branding and packaging for Fuel Juice Co., a conceptual new range of blended fruit and vegetable juices. The overall design takes inspiration from old-school gas-station graphics, giving the impression that the product will get you up and going.

“Fuel Juice Co. is a line of premium organic juices, created to boost the overall physical wellness of the busy working consumer.

Nowadays, we are constantly on the move. More often than not we don’t devote time to care about our health and focus on ourselves. The remaining options are hazardous energy drinks that quickly provide that extra boost we need but aren’t healthy for our bodies. Fuel is the solution for this: convenient energy for the modern day consumer.”