Four Loko Trying To Get Some Of That White Claw Money

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Spiked seltzers have had quite the rise in popularity, and the most emblematic of those brands, White Claw, recently faced a temporary shortage, with one group of panicked frat bros buyingthree pallets of the drink this past summer.

A new challenger appears, however, a turbocharged variation from the poisoned minds at Four Loko, putting their stamp on the category with perhaps the strongest seltzer yet.

Unimaginatively called “Hard Seltzer,” Four Loko’s formulation contains a 12% Alcohol By Volume (ABV), down from the 14% ABV found on the teasers for the new product. The new seltzer comes in one flavor, black cherry, which, if similar to other Four Loko drinks, likely starts syrupy-sweet, with an overwhelming presence of malt-liquor, finishing with a note of both regret and shame, and possibly fisticuffs. By contrast, seltzers from White Claw and Truly are featherweights, coming in at a paltry 5% ABV.