Young & Laramore, working on the behalf of Upland Brewing Company, launched the refreshed packaging and advertising for Upland’s renowned Upland Sour Ales.
Sour ales—beers that are made with wild yeast and intentionally, often oppressively tart, acidic and/or funky—are recognized as being not for everyone. But for adventurous craft drinkers who appreciate and seek them out, the sours created by Upland are among the finest in the world.
“Blended works of art” is the idea at the center of Y&L’s work—a concept inspired by details of the sours brewing process, and the importance of careful blending of different batches to create a complex, yet balanced flavor profile.
