Most products made for kids are really just products designed and made by adults who have spent a lot of time trying to figure out what kids like. 

Wave, however, flips that strategy on its head.

The water brand launched last year around the idea of “For Kids, By Kids.” In fact, a 12-year-old artist drew every illustration on the original can, not an adult illustrator hired to simulate the familiar wobbliness of a kid’s sketch.