Cristal Seal is a brand of cleaning products based in Mexico, and Anagrama was in charge of helping the brand with its visual identity, language, and product design. To communicate the power of the brand’s products, Anagrama focused on representing the name through the brand’s visual system. The labels on each product change depending on the product, and the color palette was selected based on the individual product’s aroma. Thus, a range of designs that all fit under one recognizable graphical umbrella was born. No longer are cleaning products bland, and Cristal Seal is to thank.