Studio More worked closely with the founder of Manchester-based coffee company Cool Cold Brew to create their Brand Future, allowing exponential growth.

The Idea:

In many respects, Cool Cold Brew (CCB) is a niche coffee brand with a differentiated high quality product. The brand has big ambitions to pitch to major supermarkets, taking a niche product to a wider mainstream audience.

Our challenge was to help the mass market understand and accept the concept of the brand. We wanted the brand to focus on its unique brewing method and its natural flavour. The coffee is brewed by hand for over 16 hours in freshly filtered water, which brings out the natural sweet flavour and full body taste that comes only with the cold brewing method.

Our focus was to build the entire brand experience rooted in one core idea – Unleashing the flavour.